I know I am not alone in my battle against e-mail spam. Even as an avid Marketing student who has extra tolerance and interest on how companies Marketing to consumers, my patience is slowly wearing off. AIr Canada, Gap, Sportcheck not to mention the endless UBC emails I get in my inbox. Informative? Yes. Relevant? 90% not. In an age where proximity to consumers is often the key to their heart – giving out your email and signing up for newsletter is becoming more like handing your number to the opposite sex and inviting them to text and call you where-ever you go. It is like opening your door to a sales representative and letting them come into your home and talk to you about how amazing their products are. Sure, you can slam the door shut before they even enter, but now that they know where you live, they can be more persistent than ever. Sure, Marketers try to address you by name and give you “customized” deals as if they know you, but does anyone really have time for these empty invitations? If there’s one suggestion other than the generic ones listed online, it would be that there should be a question on the newsletter signup where they as you when you would like to no longer be spammed. For example, when I went on exchange in Ireland, I flew a couple times with Aer Lingus, and hence were on their “deal of the week” list. Needless to say, after I got back to Canada, I no longer care about the deals or wish to receive the emails. If only there was an option to notice them when I am no longer interested in the relationship, I wouldn’t have to leave those once a week “letters” on my inbox and sever the relationship once and for all.