It’s amazing how often we miss something right before our eyes on a day to day basis. How often do you notice the people and things around you? How often do you observe a restaurant and think about how to cut-cost or stream lines processes? How often do you sit in a class and wonder, how can this course improve? The power of observation is often overlooked – it is how companies become inventive and entrepreneurs come up with their million dollar ideas. It is how every business idea comes about, by looking around the world and finding a need to satisfy. One company that specializes in this field is IDEO, a global design firm that takes a design approach to help organizations improve on products and service and most of all to be creative and innovative. They believe that observation is king in challenging the status quo, in fact there’s a position int he company known as the Human Factor Specialist they look for passionate and curious people to analyse and observe a business problem in order to make a solution. One of the major activity they do is to spend time observing business processes, documenting everything they noticed and share about how people’s experiences there could be enhanced, and what resulting opportunities there might be for a viable market offering.