Ever since the video Shit Girls Say went viral, a string of parodies have been made. From one of our own Sh*t UBC Says to Sh*t Americans Say to Canadians, fill in the blank Sh*t _____ Say(s) on Youtube and you are bound to find a video you can relate to. It’s interesting how viral videos only last for a cycle of a couple months max, after which they become irrelevant or simply “old news.” Riding on this ‘Sh*t Says” wave is a nonprofit organization in the UK call the National Society for the Prevention of Cruelty to Children. Their campaign, interestingly enough, is targeted towards children and those on the sideline who want to help. The video starts off with kids saying cute things that makes you warm inside a little. “All pigs are pink even boy ones!” Then it shocks you a little when there’s a girl giving her doll some vodka and then there’s the boy who doesn’t have bed time and says ‘he’s a mistake.’ When you realize how real these situations could be, there’s the punch line “It could be nothing, but it could be something. If you are worried and need advice don’t wait until you’re certain” and a number. There’s also a number and website so you can find out more.

I really like this campaign because I think it takes into what’s current and amplifies it into a cause. At first, not knowing what it was about, I thought it was cute, but as the video progresses, it made me almost mad that parents would do such things to kids. They definitely achieve what they wanted from this campaign.

To watch the video: https://www.youtube.com/watch?feature=player_embedded&v=LagGSTiSnto