The CEO of Mobilicity imparted a lot of marketing wisdom in the recent Style and the City. One of his main points was that the power of brand loyalty lies not in your consumers loving your brand, but them desiring and being captivated by it. When he asked the audience how loyal or impressed they are by banks such as TD, RBC, and CIBC, their response were lukewarm at best. It was hard to tell the difference. The same is true of telecommunication companies such as Bell, Rogers, and Telus. It was hard to tell what these telecom giants stood for as a brand and in marketing, complicated message often drive consumers away rather than to your brand. It’s incredible how much money these big companies spend in marketing and yet consumers often do no understand or relate to these messages. Facebook spends close to nothing in Marketing and yet their popular is immense to say the least. Their power lies in word of mouth and their services speak for themselves. It’s time companies review their products, rather than simply dumping money into marketing that achieves little measurable results.