In response to Chris Hui’s Blog (https://blogs.ubc.ca/chrishui/2012/01/14/hello-world/), I decided to reflect on the recent purchases I have made as a consumer and how I am affected by marketing.  After a bit of self-reflection, I came to the conclusion that out of the 4 p’s of marketing I am most affected by the Product category.  For example, when the cap of my old water bottle cracked I realized I needed a new water bottle.  I went about searching for information on water bottles, and spend a considerable amount of time comparing consumer reviews of how satisfied customers were with their purchases in terms of functionality.  I ended up buying a CAMELBAK podium water bottle because it has an Innovative, self-sealing Jet ValveTM eliminates splatters and spills and it was 100% BPA-Free (http://www.camelbak.com/Military-Tactical/Bottles/Podium-Bottle-21oz.aspx) It was more expensive than a some alternative water bottles but the value I derived from using it every day is well worth the extra cost, leaving me a delighted customer and  advocate of CAMELBAK water bottles.