Often when you receive unexpected mail from TELUS, your first reaction is to throw it away. Direct mail marketing involves sending an offer, announcement, reminder or other item to a physical or virtual address. It’s one of the most commonly used and effective types of direct marketing because it provides a one to one communication between the company and a potential customer. However, there is a cost to direct mail marketing, literally. Direct mail marketing is much more expensive than television advertisements or taking out an advertisement in your local paper. However, a company can target certain types of customers specifically, it can be personalized and it’s customizable. This very traditional type of direct marketing may soon be replaced with another type of direct marketing: Mobile Phone Marketing. With more than 270 million Americas and 20 million Canadians carrying mobile electronic devices, may modern markets refer to mobile phones as the next big direct marketing medium. However, TELUS isn’t ready to quite give up on the old standard of Direct Marketing. Recently, TELUS was awarded the Mobius Awards’ direct marketing FIRST PLACE position in the Services category (Details available at : http://www.designhq.com/telus-creative-partnerships-drm.html). Their direct mail gift/information package for high-level executives and companion piece for TELUS employees that reinforces TELUS branding impressed judges showing that despite the increase in Posted in Uncategorized | 1 Reply

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With over 100 billion dollars in liquid cash and the fact that Apple products seem to fly off the shelf faster than you can say IPhone, you would think that Apple’s marketing budget would be off the charts!  But as my classmate Maggie states in “The Power of Word Of Mouth (https://blogs.ubc.ca/margaretsmarketingmix/2012/01/10/the-power-of-word-of-mouth/),” often our decision to gravitate towards a certain product stems from delighted friends who are now brand advocates.  Apple is a company that has benefited from this word of mouth marketing in a big way.  For example when the Giants won the super bowl the first thing many NFL players did was take out their IPhones and take pictures sharing the positive energy and excitement with loved ones and friends.  Apple didn’t pay a single dollar for advertising at the super bowl but the amount of free exposure the IPhone got from NFL players, many of who are opinion leaders for millions of fans watching across the world, was worth millions of dollars.  I’m sure that this rare marketing opportunity was unplanned but as long as people continue to use Apple products to capture the most amazing parts of their lives the company won’t have to ever spend even a dollar on marketing.

See original Post: http://www.tuaw.com/2012/02/07/apple-enjoys-free-super-bowl-advertising-courtesy-of-ny-giants/