The Samsung Galaxy Note 7 was one of the hottest phones in the market when it was released in August 2016.\u00a0 The phone was so hot that several of them caught fire in the hands of consumers.\u00a0 This led to Samsung\u2019s decision in October to issue a worldwide recall of the Note 7; resulting in a $5.5 billion loss.\u00a0 Now, just five months later, Samsung has made yet another decision: resell the refurbished devices to recoup losses.<\/p>\n
Samsung\u2019s decision can be explained through the Six-Step Rational Decision-Making Model.\u00a0 With the problem of a $5.5 billion loss identified, the second step for Samsung would be to identify the criteria.\u00a0 In Samsung\u2019s case, their criteria would include any additional expenses needed to rebuild its loss, and customer feedback.\u00a0 As the refurbishment of recalled devices is less costly than the development of a new device to replace the Note 7, Samsung valued the decision to simply refurbish and resell the Note 7 over other alternatives.<\/p>\n
Was this decision ethical from a long-time Samsung user\u2019s perspective?\u00a0 Personally, I view Samsung\u2019s decision as unethical.\u00a0 From Exhibit 12-6 on page 435 of Nancy Langton\u2019s Organizational Behavior textbook, Samsung\u2019s decision to keep costs low and resell recalled devices is largely considered a decision motivated by self-serving interests.\u00a0 On the contrary, I believe that an alternative that Samsung may have passed over would be to face the situation and develop a newer, safer, device to compete in the tech market.\u00a0 This would have placed Samsung back in the competition with the other tech giants.\u00a0 But for now, the decision may have further lowered the market confidence in Samsung, digging Samsung deeper into its problem.<\/p>\n
Word Count: 276<\/p>\n
<\/p>\n
Sources:<\/p>\n
Langton, Robbins, Judge, Organizational Behaviour, 7th<\/sup>\u00a0edition, p. 435<\/p>\n Reuters, Thomson. “Samsung to sell refurbished Galaxy Note 7s after battery fire recall.” CBCnews<\/em>. CBC\/Radio Canada, 27 Mar. 2017. Web. 28 Mar. 2017.<\/p>\n Image Source:<\/p>\n http:\/\/donthatethegeek.com\/wp-content\/uploads\/2016\/11\/note7_samsung-fire-hed-2016-1<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Samsung Galaxy Note 7 was one of the hottest phones in the market when it was released in August 2016.\u00a0 The phone was so hot that several of them caught fire in the hands of consumers.\u00a0 This led to Samsung\u2019s decision in October to issue a worldwide recall of the Note 7; resulting in […]<\/p>\n","protected":false},"author":42397,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40664,1758958],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comm-292","category-comm-292-blog-project"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/users\/42397"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/posts\/75\/revisions\/77"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/justinng\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}