Although strong company culture is an ideal that is always good to strive for, isn’t it best when this culture translates into a more successful business? A company that has done this successfully is Aldo shoes. Aldo is a good example of how company culture creates success through these three steps:

1) Providing tools and resources for their employees – Aldo has wellness programs to keep their employees healthy and happy. They also host annual social events to demonstrate their appreciation for their staff.

2) Using these tools and employment incentives to retain staff – Aldo has created a system whereby employees have chances for advancement. This reduces employee turnover and absenteeism. It also creates a system where senior management is comprised of people who have moved up in Aldo.

3) Using employees as recruiters for future employees – Generating word of mouth referrals shows that people are happy working at Aldo and want to recommend it to the people that they know. It also brings people into the company that recruiting employees think will be a good fit and engage well with the present culture.

Now how do things relate to a successful business? Well Aldo is in a people-oriented business and hence the employee is a large part of the customer experience. By creating a positive employee environment, Aldo motivates their staff to do perform their job at full effort and treat their customers well. Just like they’ve been treated.

Check out this Financial Post article for a full description of Aldo’s culture: http://business.financialpost.com/2013/02/04/aldo-stays-true-to-the-values-of-compassion-ethics-and-social-responsibility/