Victor Yang’s blog post discusses about the success of China’s Alibaba reaching a highest volume of transaction, which was 91.2 Billion of RMB.

On the Singles Day of China, which is also the Remembrance Day of Canada, Tianmao reached an insanely high volume of transaction.

The life of being single might be dull and boring, but we can always treat ourselves a little better in order to colorize our lives. Unsurprisingly, Alibaba comes up with an idea of celebrating the Singles Day by shopping. The commodities that we desire never fail to cheer us up, do they?

Tianmao, which was known as Tabao, is an online shopping website that is popular in China. With a huge population of the Chinese, and the rapid growth of China’s economy, Tianmao has a gigantic consumer base with sufficient purchasing power. Moreover, by offering favorable discounts, the consumers would be more willing and tempted to spend money.

In order to popularize the Singles Day and incentivize the consumers to do shopping, discount was offered. Moreover, Tianmao is an easy-to-use online shopping website that consumers can simply browse the website, look for items they want and add them into the cart. And to checkout, consumers only have to pay by their credit card and the transactions will then be done in minutes. Consumers do not have to visit the actual store, and the products will be delivered to their homes within days.

All to all, the Shopping Carnival is a successful marketing tool that contributes to generate a greater amount of sale, as people love discounts all the time.

Source:

https://blogs.ubc.ca/yangshuai/2015/11/13/alibabas-great-success-on-11-november/