As you can see, the title above is blatantly ripped off from the name of the commercial I’m about to show you. It is a well-known TV commercial entitled “Let Your Game Speak” made by NIKE to promote its Air Jordan Brand dedicated to the greatest basketball player that has ever lived, Michael Jordan. 
The commercial consists of numerous adolescent basketball players of different ethnicity and gender that are imitating some of Michael Jordan’s most remembered moves. The settings of the scenes vary from community centers, outdoor streetball courts, secondary school gymnasiums, etc. A slow but steady piano theme is played throughout the ad, with slowly augmenting orchestra music in the background.
NIKE is trying to make the point that the game of basketball is being played and appreciated around the globe, which happens to be the case nowadays. Also, as the most recognized and iconic figure in sports history, Michael Jordan does not need to speak while advertising his shoes. The most interesting thing I find about this commercial is that there is zero dialogue. The commercial reaches its climax when a teenage player hits a game winner and does the famous “Jordan Shrug” to his dejected defender. As he runs back on defence, Michael Jordan is shown in the stands, smiling, yet still not uttering a word. The sentence “Let your game speak” is then displayed, followed by the Air Jordan logo, concluding a simply epic TV commercial.
As successful as NIKE is, the corporation does not need to talk about its products while doing advertisements. Its hundreds of millions of advocates (like myself) do the talking. So just let your buyers sit back, watch, ponder, feel the goosebumps, and admire — pretty sweet marketing strategy, isn’t it?