Month: September 2012

While researching for my first Case study, I learnt many new and interesting points about LuluLemon. To be honest, I am not a fan of their products; however, after reading and learning more about this brand and reading this article, I understand why people would continuously support them.

LLL offers their customers good customer service and their products are of high quality as well. This company has “expanded to 137 in the past decade” after its first store that opened in 1998. Although LLL has lots of fans, they also have a lot of competition who copy their products, especially their pants. Now LLL is “suing Calvin Klein Inc. for patent infringement.” I am amazed at how they began as a small shop in Vancouver and is now one of the leading yoga apparel brands in the world. LLL will be opening a new showroom in Hong Kong soon, and they also plan “to open 35 corporate-owned stores.” Perhaps LLL does not need to diversify their line yet, as they are planning to expand their stores worldwide; however, I  do feel that they should also try targeting other clothing styles such as casual clothes. I thought the Case study we did, opened my mind to how companies work internally and how they analyse themselves to work on their faults and weaknesses.

Upon an article that I stumbled across, I found that bullying occurs not only in schools, but also in workplaces. One may think that bullying is almost impossible to exist in a workplace because of course, many workers should know the unwritten rule of “business ethics.” According to “Bully Adults in the Workplace: What to do” by Babara Mannino, a studied showed that “14% [of the respondents] say they felt bullied by their immediate supervisor.” Sometimes bosses feel that they need to control their workers; however, controlling could possibly lead to the problem of bullying. In a workplace with good ethical skills, the higher ups who are responsible for the lower division would be strict and stern, but also reasonable and respectful. By abusing authority as explained in this article, people  tend to humiliate others “through unwarranted criticism” as opposed to giving them useful advice and constructive criticism. Perhaps employees are not the only ones that are required to learn workplace ethics; their higher ups and supervisors should also be careful about their behaviour in the workplace as it could potentially be misunderstood as bullying.

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