LuluLemon Craze
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While researching for my first Case study, I learnt many new and interesting points about LuluLemon. To be honest, I am not a fan of their products; however, after reading and learning more about this brand and reading this article, I understand why people would continuously support them.
LLL offers their customers good customer service and their products are of high quality as well. This company has “expanded to 137 in the past decade” after its first store that opened in 1998. Although LLL has lots of fans, they also have a lot of competition who copy their products, especially their pants. Now LLL is “suing Calvin Klein Inc. for patent infringement.” I am amazed at how they began as a small shop in Vancouver and is now one of the leading yoga apparel brands in the world. LLL will be opening a new showroom in Hong Kong soon, and they also plan “to open 35 corporate-owned stores.” Perhaps LLL does not need to diversify their line yet, as they are planning to expand their stores worldwide; however, I do feel that they should also try targeting other clothing styles such as casual clothes. I thought the Case study we did, opened my mind to how companies work internally and how they analyse themselves to work on their faults and weaknesses.