As many of my penniless student friends have been touting ad-nauseum, McDonalds has been giving away free, premium coffee for the past few weeks. There has been much talk about this promotion and for many of my friends who walk campus like zombies in the morning, it has been very welcome. I think the idea is brilliant. Though many seem to miss this, while reading a classmate’s blog https://blogs.ubc.ca/sdbrewer/ I found that there is a belief that the premium coffee crowd and the McDonalds crowd are mutually exclusive. I disagree.
As one who enjoys both premium coffee and the consistency of magically, deliciously processed foods I think McDonalds premium roast appeals to most McDonalds customers. Dont get me wrong, I don’t believe that McDonalds is bringing about the end of Starbucks, and I doubt they will steal too many of their customers either. What I do believe is that many McDonalds enthusiasts, like myself, may now opt to grab their coffee along with their meal at McDonalds, as opposed to making the second stop