As the overall Gross National Income of the United States increases over the last decade, people begin to focus more on the healthiness of the products they consume other than just satisfying the basic needs. The three big soda companies, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group, have officially announced during the 10th annual Clinton Global Initiative on September 23rd that they will reduce the production of high sugary drinks and release more low- and no-calorie drinks. Although there were voices stating that the change is going to occur whether or not did the three companies publish the announcement, the overall effect is praiseworthy.
By reducing the high sugary beverages available in the market not only debase the North American obesity rate, but also prevents the population suffering with decayed teeth. However, there will be a foreseeable short term sales drop in each company once the announcement is taken into action. Why? There is an existing customer segment that purchases these high sugar drinks on a daily bases. If the acquired flavor and taste is changed in order to meet the calorie requirements, these “old customers” are highly likely to find a substitute brand that still produces drinks with the flavor they like. It is not to be denied that in the long term perspective, the society will eventually get used to the new taste and the new understanding of healthy diet. Thus the companies will regain the “old customers” they once missed.

Since the beginning of 2010, concepts such as “vintage”, “retro” and “classic” came back to the publics’ sight. These concepts are being applied incessantly in fashion, automobile, electronics and other industries. Coca cola has also join the trend recently. The company brought its 1990s’ “IT item”, Surge, a citrus-flavored soda back to the market on September 15th. Before the Surge was once again released through amazon.com, the company had already created Facebook Fan site and Twitter account for this type of drink. This marketing strategy is worth to emulate in other cases not only because it is economical for the company’s ads expenses, but it is also the most efficient way to advertise. In a “Social Network” based society like today, news are being spread the quickest through posts, twits, and texts, not official advertisements. Coca cola took cognizance of this phenomenon and immediately created those accounts to communicate with its customers. Moreover, I personally think that the launch of this “nostalgic” drink could significantly rise Coca cola’s Quarter 3&4 sales. First of all, compare to a commodity that is in the market for long-term, products that are “Time Limited” or “Quantity Limited” can better stimulate people’s desire to purchase. Secondly, the drink is not just a beverage to many consumers, it is more of a childhood memory and symbol to the people who are born in the 70s and 80s. The more they want to recall their old memories, the more they will purchase. Thus, understanding the consumers’ needs and wants and applying the knowledge with suitable marketing strategy will result with positive sale of the product.

http://www.bloomberg.com/news/2014-09-15/coca-cola-brings-back-surge-soda-to-tap-1990s-nostalgia.html

European colonization of the native American land began as early as the 10th century. Trades and exchanges were made fairly and unfairly at the same time. Thus causing an invisible bane between the Europeans and First Nations. Although decades and centuries have passed by, the Europeans have become Canadians and Americans, there are still minor relationship frictions between the groups. Aiming to alleviate the tension between the first nations and other BC citizens and associations, Premier Christy Clark announced on the All Chiefs Summit that they are working on solutions that creates a more friendly partnership between the groups.
I believe that the “official talks” from government representatives are over said. They had always promised to the first nation that the government will give them justice and provide them with benefits, but they did not even agree on the an agreement related to six Tsilhqot’in natives. Not to even speak about returning some of their lands. However, I am looking forward to a noteworthy change in the government’s attitude toward the never ending chaos.Quoting Xeni Gwet’in(one of the First Nations) Chief Roger William, “It’s an opportunity to make good changes for all.”

http://www.vancouversun.com/life/Premier+urges+cooperation+more+litigation+government+natives+reach+fork+road/10194776/story.html