So with the recent hype in Alibaba going public a few weeks ago, this is only the beginning in China’s full time movement for E-Commerce. For most people who don’t know what type of business Alibaba is in, they own Taibao.net which is China’s version of Amazon and EBay combined.  WeChat, the WhatsApp messanger for China is also launching new E-commerce options for users to set up online stores on the platform to sell goods directly. WeChat is planning to handle all logistics and payment options making the application very easily to use. This makes it a big step for online advertising as well as E-commerce

With these new advance websites and application making e-commerce easier than ever, China has raised their internet marketing strategy drastically. The WeChat application specifically allows social network advertising with 400 million users in China. There are also many other advancement for China as Taobao.net is allowing vacation bookings and small businesses are also catering towards the e-commerce platforms. More and more users will use the web to advertise their business and the economy will surely bloom in China.

Link to the article here.

This is another great article about Google’s new Adword search mechanics as well as other features that Google advertisements can offer. These are the most important 10 things that Google Adword users should need to know is on the article. First of all, video remarketing for Google isn’t limited to Youtube only. This means there are other places your video advertisement may show up on. Second of all Google Hangout can act like a mini QVC to sell ecommerce items directly. This is a hidden feature that not many advertisers know about and could save on potential costs. Lastly Google managers your account free for three months. This means that Google Partners can give new Google Adword users three months of free management which would save tons of money on campaign costs.

This article is a must read for anyone trying to use Google as their main online advertisement strategy. For students like us who are just trying to start Adword, these 10 tips will go a long way into the future. There are plenty more of tips than the three I’ve mention so go ahead and give this a read before you start your Adword projects.

Link can be found here.

Great article linked in here about font conversion optimization. This article compares the in and outs of different fonts to play with word psychology. Research from Google and IBM concluded that “Serif” font is the best to improve comprehension for readers. Have an amazingly hard to understand article? Switch your font to “Serif” now to increase user understanding. This article has it all, from line spacing analysis to different font size usage for impact. It even talks about a New York Times opinion writer’s thought on the confidence level of certain fonts.
To relate this article back into our class discussions, this article is highly usable for the creation of websites and blogs. Certain fonts can set the tone of the website. For example “Arial” font on a size 12 for a paragraph will seem to give it a bit more life without losing too much professionalism. “Comic Sans” for example is too comical and should only be used for writing for children. This article is a sure read for anyone trying to get their message across using fonts, sizes, and spacing to their advantage.

Source: Marketing Land

Up in the next coming month Google has announced that they are changing the game with their new mobile advertisement updates. They are making it easier for mobile advertisers to run their campaigns in apps and the mobile web. New features of Google’s advertisement changes include a new mobile light box engagement ad that resizes and fits any size across any device. The biggest change however for Google is the addition of Flash to HTML5 conversion tool for all of the new advertisements. Because all Apple products do not support flash player at all and that limits the amount of views a mobile advertisement because a large majority of phone users use Apple’s iPhone.

Relating to the topics we learned in class, this change that Google is making in their mobile advertising will change the amount of users being shown the advertisement. This will make posting advertisements on the net more efficient and will increase Google’s advertisement use. There are also changes to the way the advertisement looks on the mobile and that will increase user satisfaction and increase the odds of them actually clicking the advertisement. Overall this new innovation by Google will definitely make an impact on mobile advertising for the future.   Link is embedded.