If you’re a lazy vacationer who loves social media, this hotel might be your next destination. A particular hotel in Israeli is partnering up with a digital ad agency called Ecapiltoos. Together with the hotel, they are offering guests a RFID bracelet when they check in. This bracelet automatically connects with each guest’s Facebook account and automatically posts each guest’s experiences as they do different activities around the resort. Of course everything requires permission from the guest. There are 16 interactive camera stations around the resort including one underwater in the pool. In the near future, this company plans to update the capabilities to Twitter and Instagram as well.

For starters, I think this is a genius idea and extremely innovative. Guests are more likely to enjoy their vacation than fiddling around with their phones and posting updates on their Facebook. They can then use more time to enjoy their vacation. Since this is a unique idea, this hotel will have a competitive advantage to people who care a lot about social media which is a majority of today’s youth. With the online social media industry growing, it’s not a surprise to see technology advance to accommodate it. Would you go on a vacation here?

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