Food for the Future

Agriculture has come a long way through the centuries of time, developing the nomads to the civilization by creating a settlement. This particular industry has been the sole livelihood for most of the people. In fact, this is one of the most important aspects of life on earth. The agricultural sector is going to face enormous challenges in order to feed the 9.6 billion people that the FAO predicts are going to inhabit the planet by 2050: food production must increase by 70% by 2050. What is the solution for this problem?  

Urban farming is the perfect solution for this problem. Square roots is a New York-based firm which is trying to bring this into reality by taking the initial steps. They have ten shipping containers, each 320 sq ft. yields the equivalent of a two-acre outdoor farm while using 80 percent less water. They select ten entrepreneurial farmers who grow genetically modified organism (GMO) free greens all year round under the climate controlled environment. These farmers produce greens at a centralized place to feed on an average of fifty customers. At the beginning of each week, each farmer personally hands in the greens to their customers. Square roots are currently growing 78 different varieties of delicious greens and they hope to start producing blooming plants like tomatoes and strawberries. They supply to hundreds of customers who demand healthy fresh food and want to know from where and how it comes.

The limitation of this concept is that vertical farming is restricted to a particular place and a number of people. It is building a group of people called urban farmers. It is good that people are using the minimal resources to its fullest but to make urban agriculture a revolution, it should be taken into a wide scale where each and everyone builds their own farm growing vegetables in a controlled environment in their homes. People wouldn’t like to spend much time in growing the plants but would surely like to eat healthily. So, urban farming should be developed to a level where it is fully automated and can be controlled at their disposal like setting the temperature at which the plant grows and watering the plants by using a mobile app. It should be compact as people can’t afford to use up much of their space growing plants.

This can be the best solution for the rising food prices, avoiding chemicals in our diet, saving resources and meeting the upcoming food insecurity due to the population growth where the supply doesn’t meet the demand.

Bibliography:

https://www.reuters.com/article/us-brooklyn-farm/an-urban-farm-grows-in-brooklyn-idUSKBN18X19I

http://www.alive.com/food/parking-lot-plate/

https://www.forbes.com/sites/federicoguerrini/2015/02/18/the-future-of-agriculture-smart-farming/#7c87466d3c42

https://www.thoughtco.com/urban-farming-future-of-agriculture-1435763

http://www.bbc.com/future/story/20170405-how-vertical-farming-reinvents-agriculture

 

 

ABOUT

Hi everyone,  I am Kaartik, a first-year undergraduate student in Sauders school of business, University of British Columbia. I am aspiring to do a decent career in finance where I can play with numbers. I like going out for a jog and experience the relishing beauty of the Vancouver’s mountains and the waters meet.

Com 101 Blog #1: Business ethics

STARBUCKS DOMINATION?

“Ethics is knowing the difference between the right to do and what is right to do” by Potter Stewart enlightens us the narrow distinction between what the business can do but are they supposed to? Our human minds are always programmed to innovate and create but do the aftermath of the invention worth its consequences should always be a question. A good business is a business which keeps the social welfare over the profits as its primary objective.

The basic business ethics revolve around the fair competition among other competitors in the market.  It should nurture a healthy competition, but is this being followed in the reality? Starbucks, the world’s largest coffee chain store with more than 12000 stores around the world, has been facing many lawsuits. The most recent one was filed by Simon Property Group owner of shopping centers across the country against Starbucks for the closing of its Teavana stores in the pretext that they have been underperforming and would continue to be the same. The underlying truth is that they have been performing well that they never lost money but not well enough for satisfying Starbucks.

The issue is that only two of the Teavana store’s lease expires out of 78 stores in the Simon Property Group. Simon says that Starbucks is breaching the lease obligations and fails to serve the people and the community in need of that. This was not the first time Starbucks took up unethical decisions. Previously it had been sued for using unhealthy competitive methods to eliminate competitors. Penny Stafford, owner of Belvi Coffee and Tea Exchange filed a lawsuit that it was using its monopoly power and paid the leases the excess of the market value if the landowner would refuse to provide occupancy for its competitors. Stafford also added it used very aggressive marketing strategies like providing free samples in front of the local coffee stores to attract the customers.

Starbucks is unethical, focusing on only the profits and not the benefits of the society. They are selfish to try to dominate the entire market with its unrestricted aim of monopoly by destroying small business in the place and increasing the consumer’s expenses by pricing high for just a cup of coffee. This goes to the wasteful disposable expenses of a consumer. Instead of paying more for the landlords to prevent other competitors, it could have productively used the money. I think Starbucks should consider little more of the society into consideration to emerge as world’s pioneer in coffee distribution.

Bibliography:

http://www.seattletimes.com/business/starbucks-sued-over-unchecked-ambition/

http://money.cnn.com/2006/09/26/news/companies/starbucks/

http://www.seattletimes.com/business/retail/mall-owner-simon-sues-starbucks-over-teavana-chains-shutdown/

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