Does BlackBerry has a future?
According to the financial report, The smartphone maker Blackberry lost approximately a billion dollars in its second quarter. Its revenue was down around 50% compared with the same period last year. Those financial result shows that the hardware environment are really competitive right now as Blackberry seems to fail in this game. The T-mobile from the states has announced that they will never sell any Blackberry product in the future.In addition, a Toronto-based FairFax financial holding suggest to buyout Blackberry with 4.7 Billion last week and Blackberry seems to agree on this deal. Does BlackBerry has any opportunity to recover back to its golden age?
From my research, it shows that Blackberry has already failed in the competition with Apple or Samsung. The reason is Blackberry is really late in the game and they cannot make an efficient decision. When the first iPhone came out, it marks a historical change on the development of technology. Blackberry is still producing their key-pad smartphone to the public while people start to think about change to a touch-pad phone. If BlackBerry realized this early and change their marketing strategy, It could avoid the situation happened right bow which is a buyout plan from other company. In the other side, After Samsung enter the smartphone market, Blackberry just found out that smartphone is a trending market on the mobility market. However, when they start to produce their Blackberry Z10, which is a touch-pad smart phone from Blackberry. Apple’s iPhone is already in its fourth generation and Samsung is on its third generation. Both of Apple and Samsung has already reserve around 70% market shares in the market. Blackberry has been isolated. Nowadays, Blackberry is not facing the challenges from Apple and Samsung, it also faces the challenges from Google and Microsoft. Microsoft just bought Nokia to expand its development on smartphone market. However, The overall health of Blackberry is not really bleak even they are losing in their investment. The BlackBerry has no debt and certain amount of cash flow. The most valuable part is its operation system, which has approximately 72 million subscribers. The best way for Blackberry is selling its company to Fairfax or keep innovating its product to attract more users. Otherwise, it is the end of Blackberry.
From
http://www.cbc.ca/news/business/don-pittis-who-would-want-to-buy-a-blackberry-1.1330202
http://www.cbc.ca/news/does-blackberry-have-a-future-1.1862945