The article about “How Mexico’s ‘cupcake queen’ rebuilt her life” interests me. I believe that businesswomen also have the ability to have their own careers rather than just being housewives because women are not worse than men. The reasons why fewer women are as successful as men is that they are not brave enough, and they were scared of knowing how things would go, just like Conchita Valdez said in the story.
Sometimes, women may have to put more efforts on their business because of sexual discrimination. People are likely not that believe in women, and they think women are weaker than men. Conchita Valdez shows people that it is possible for women to be successful. Before she opened a café, she had two-year experience about operating a small restaurant, and that provides her with a good foundation to launch a café business.
In my mind, Conchita Valdez’s market strategies, like market research, help her better achieve the aim. She had several research trips to American in order to find a new recipe which perfectly adapts the US recipes to the taste of the Mexican consumers. However, it is better not to have so many franchises because the history of La Cupcakeria’s coffee is not long enough, people may not know this brand well. If there is any product quality problem, it may destroy the brand’s reputation. As a result, Conchita Valdez has to take the whole risks when the business goes bankrupt because there is no other shareholder.
In my mind, I think Conchita Valdez needs to find some partners to get more financial support so that she can not only spread the business, but also there are other people to share the responsibility.
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