In the Vancouver Sun they wrote an article that discusses the issues related with Bc Hydro’s hydroelectric megaproject. While many argue that B.C. is continuing to grow, increasing the need for hydroelectric, First Nations argue back that building the Dam would compromise their rights as First Nations. There’s no right way to look at this dilemma but I think there’s two ways of going about it. Either look at benefit vs. detriment or compromise so each party gives something up but also gains something. In the first case I strongly believe it benefits a lot more individuals than it hurts by building the dam. However the chiefs involved have suggested and will support smaller projects to harvest energy, decreasing the individuals who get harmed but also decreasing the benefits from B.C’s Hydro’s project. The end of the article tells us that the spokesmen for First Nations have all been trying to meet with powerful conservative figures however they have only been able to meet with people who have small input in the final decision. I see this action as the conservatives not playing into consideration the thought of the First Nations, this seems to me that the  government will go along with the project, only taking into account the benefit it will have, ignoring the First Nations efforts.

A recent article talked about how Keurig Coffee has been sued by Club Coffee for breaking the competition laws. Keurig’s new one cup coffee making machine has a new technology that only allows the pods Keurig makes to fit in them. Club Coffee’s way of doing business was a low cost focus strategy. Meaning they only really have one product and focus on making it the best quality for as cheap as they can. Club Coffee doesn’t target individuals that are yet to have an interest in one cup coffee makers but instead they target the already existing market of one cup coffee drinkers. Meaning that all the buyers of the brand new Keurig machine were cut out of Club Coffees customer segment. Club Coffee needs Keurig and other names that make one cup coffee makers for their customer segment to even exist but that means that in this case Keurig can easily just cut them out of the business. If I was the CEO of Club Coffee and wanted to stay aggressive and reach a competitive advantage I would expand my products to not only making the coffee itself but also making a coffee machine. If Club Coffee would be able to make a cheaper yet just as reliable one cup coffee maker than they wouldn’t have to count on other business to make their business possible.

In class 7 we discussed that the world continually advances and changes and it’s necessary for a business to be able to adapt to these advances and changes. Upon my readings I disovered an article that staples, a pretty popular name in office supplies is starting to close its stores and move its business online. Not only changing the way they do business but what they sell as well. Staples is realizing that the market for ink, paper, pens etc. is getting swallowed up by the technology world, meaning that Staples is shifting to selling more of its “non-traditional” items over the usual paper and pens. The article says that online sales have increased by 8 percent while other sales are continuously falling, meaning that without this change they would most likely have been wiped out, much like what happened to blockbuster. Staples may not be completely there but they took the right step by choosing to evolve their business rather than letting the advancements of today’s world demolish it .