It was very beneficial to break the entire Marketing Plan assignment into three sections. This way, it was easier to focus on each section one at a time. It also helped us reduce procrastination by giving us deadlines throughout the term, instead of just the one deadline to hand in the entire project.

In my short tenure at Sauder, I realized the school constantly encourages integration of technology into the classroom, which is crucial in an era where technology is so dominant in our lives.

I had zero experience with making videos before this assignment, so the biggest area of learning was the ability to produce a video and understand the different editing techniques. The video also allowed my team to be more creative and added a “fun” element to it, rather than just a standard oral presentation with a slide deck.

I was excited about the opportunity to show my peers the creativity of our project. I originally thought we would be watching together in-class each other’s videos, however this was not the case. I would’ve enjoyed it even more if we got to watch the videos together in-class.

In the beginning of the video assignment, there was a lot of confusion on where and how to start. Luckily, with the help of Peter, we were able to understand how to use the software. I did not realize that it was so easy to change my team’s creative ideas into reality with the aid of technology.

With respect to the peer review, I did not feel it affected my team’s work or effort. Even with a standard presentation, we get judged and compared to by our peers. But we know that ultimately, the instructor has the final say, and that’s what matters most.

Thanks for a great term, Elaine!