Home Depot, a US retail company, was hacked recently and 53 million customer’s email address was exposed to hackers. Previously, 56 million debit and credit card information was stolen through Home Depot as well.
However, Target, another US retail, also lost control of 70 million customer’s information.
These days, in order to build a stronger customer relationship, stores collects customer’s information a lot. With higher technology, a giant database can be easily built. This paves the way for hackers to gather large amount of information in a short time.
The stolen of card information is even worse. The convenience of technology, which was used to solve customer’s problem, now acts in an opposite way. Even if customers received Home Depot’s reminder of stolen information, there is nothing to be done to retrieve their payment information. The only thing they can do is to abandon the former chip.
Customers, frustrated by the breaches, may ends in choosing another company to shop with. So it is urgent for companies who are facing with the same issue to develop their security system. This can somehow, help the company to meet points of parity in the market and regain customer’s trust.
Work Cited
“Home Depot Hackers stole 53 million E-mail addresses” www.bbc.com <http://www.bbc.com/news/world-us-canada-29946792> Nov 6, 2014
Source of Pictures
http://www.geekwire.com/2014/following-data-breach-home-depot-reportedly-turns-macs-security/
http://stmedia.startribune.com/images/target122713.jpg
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