Jell-O, the Perfect Snack
I totally agree with Farwah Ahmed’s point in her blog. As she stated, Jell-O lacks points of parity (specifically ready-to-eat feature) to keep itself in the competition in today’s fast-pace society. It value proposition (being fun to kids), which once leads it to success, no longer works anymore due to the lack of time to make Jell-O.
There are some other products or even companies facing the same problem as Jell-O did. McDonald is one of them. In contrast to its slogan ”I’m lovin’ it”, McDonald isn’t that much loved by customers. The fast-food restaurant which once pervaded the whole world’s eating style is now falling in same-store sales.
McDonald, I’m lovin’ it!
Same as Jell-O, its value proposition is no longer favored by customers. Nowadays people tends to have a healthy life style, which means that deep fried instant food with little vegetables like McDonald is losing its customers. Apart from that, competitions arise when healthier fast-food places like subway began to spread over the world. Facing the problem, McDonald is now providing COMPARATIVELY nutritional choices for customers to gradually get rid of its image as junk food. But is it that easy to change a LONG-EXISTING value proposition?
Nutrition Choices
Nutrition Choices
Work Cited:
“No More Jell-O?|Farwah Ahmed’s Blog” <https://blogs.ubc.ca/farwahahmed/2014/09/29/no-more-jell-o/> Sep 29, 2014
“Nutrition Choices :: McDonalds.com” McDonald’s. <http://www.mcdonalds.com/us/en/food/food_quality/nutrition_choices.html> 2010-2014
“Can transparency improve McDonald’s image?” <http://www.mnn.com/money/sustainable-business-practices/blogs/can-transparency-improve-mcdonalds-image> Oct 13, 2014
“McDonald’s October Sales Fall” <http://www.businessinsider.com/mcdonalds-october-sales-fall-2014-11> Nov 10, 2014
Source of Pictures
http://www.burlapandcrystal.com/2012/02/inspire-me-with-valentines-day-2-jell-o/
http://www.mcdonalds.com/