Quebec had decided to invest $2-billion in jobs to stimulate sluggish growth. This resembles the situation of a declining company, where it imposes specific strategies to address problems and improve its productivity.

One of the strategies is to introduce renovation projects in the city. This can provide job opportunities and increase the flow of capital in the economy. As in a business perspective, this is what a company should do when its financial situation is stagnant – to increase expense in other areas of the company such as providing benefit packages. This can in return boost up the motivation of employees by increasing their satisfaction.

In a marketing point of view, introducing new projects can be considered as stimulants of creativity, motivation, production, and of course eventually – revenue, as well as, profit!

Link: http://www.theglobeandmail.com/report-on-business/quebec-to-invest-2-billion-in-jobs-plan/article14725423/