Referring to Zhao’s post, “market research and analysis, customization and good partnership play significant role in business decisions and success.” I totally agree with what she said.

Here in this post, I would like to comment on more about customization. Customization is definitely an effective tactics to attract customers. In a psychological point of view, everyone wants to be specially treated, because this gives us a sense of pride and importance, which we all favor. I see customization as a tactics to aim at “showing respect” to the customers. In other words, it shows the customers that “we” the company do care about “you”, and we hope to sell the best product and the best service to “you”.