Energy Aware Technology, a Vancouver-based company that produces home intelligence technology was established in 2005, and since then it has been thriving while gaining positive feedbacks from customers. In the year of 2009, it was described as “the most promising start-up company of the year,” by the B.C. Technology Industry Association.

The product that it produces is called Neurio, which is a device that controls “the power a home uses, and calculates the cost of running individual appliances in real time.”

Demand Curve!

This company has gained great reputation and success mainly because its product is innovative, and it knows exactly what the consumers in the market want – to reduce expenditure as much as possible while gaining the most benefits. By attacking this weakness of consumers, Neurio can successfully be introduced into the market and expand. The case of Energy Aware Technology gives me the insights that to create demand in the market is always a good start-up for any business.

Link: http://www.theglobeandmail.com/report-on-business/small-business/sb-digital/biz-categories-technology/crowdfunding-is-risky-how-a-bc-tech-company-beat-the-odds/article15310323/