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<\/p>\nOn November 15, the Globe and Mail had reported that \u201cWestJet\u2019s first transatlantic offerings will begin in June with seasonal, non-stop flights between St. John\u2019s and Dublin, and direct flights from Toronto to Dublin that will stop in St. John\u2019s for refuelling.\u201d<\/p>\n
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Is this a sign of WestJet\u2019s attempt to grow international? It could be. However, with WestJet\u2019s fleet of Boeing 737-700 planes, each holds only 136 passengers, WestJet might encounter difficulties to grow beyond the domestic flight market. Nonetheless, this new tactics of WestJet can be seen as a good start for testing the European market. At the same time, WestJet can acquire more connections in Europe and building brand recognition. Overall, this tactics is beneficial to WestJet from a marketing perspective.<\/p>\n
On the other hand, \u201cAir Canada recently announced a major expansion of its European offerings.\u201d A tactics of Air Canada to counteract the threat brings by WestJet\u2019s new route to Europe.<\/p>\n
To compare, WestJet is considerably more economical, but all its planes are single-aisle Boeing 737-700, so this might be a major disadvantage for it. That being said, Air Canada still has its significant position maintained – but\u00a0the threat is building up!<\/p>\n
Reference:<\/p>\n
Keenan, Greg. “WestJet to Test Its Luck in IrelandAdd to …”\u00a0The Globe and Mail<\/i>. N.p., 15 Nov. 2013. Web. 16 Nov. 2013. <http:\/\/www.theglobeandmail.com\/report-on-business\/westjet-goes-trans-atlantic-with-new-dublin-flight\/article15455464\/>.<\/p>\n","protected":false},"excerpt":{"rendered":"
On November 15, the Globe and Mail had reported that \u201cWestJet\u2019s first transatlantic offerings will begin in June with seasonal, non-stop flights between St. John\u2019s and Dublin, and direct flights from Toronto to Dublin that will stop in St. John\u2019s … Continue reading