Apple Inc. has been one of the most successful innovative companies in the world. Largely thanks to its former CEO, Steve Jobs who was super visionary has created a huge market for Apple with billions of consumers. Apple has experienced huge successes by brand new products like IPod, IPhone and IPad which allow them to be outstanding and sustainable against its competitors in the respect markets. Apple products are now extremely popular in many countries because the consumers can see the high value within. App store contains 800,000 apps that can be operated on the IOS system which is a genius idea from Jobs. With so many apps, users can download them and use them in their own preferred ways to make their lives way easier. Currently Apple under the leadership of new C.E.O, Tim Cook, is focusing on more innovations both in terms of the products and the systems.
Last month, Apple just lunched two new types of IPhones, which are 5c and 5s along with a completely new system, IOS 7. The new IPhones are faster and better equipped than the previous IPhones. They can now verify the user by his/her finger print which is very secure. Other new features include A7 chip with 64-bit architecture, more impressive iSight camera and ultrafast LTE wireless and so on. All of these new features lead to one mission of Apple, to make people’s lives easier and easier. IOS 7 is another awesome progress with revolutionary designs. Here is a introduction video by Apple on IOS 7.
https://www.youtube.com/watch?v=F0ErUMeT7uE
Consumers around the world hold high expectations of every product they launch. Many believe that Apple changed the world and the designs are closer to everyday life. For example, an Iphone can be used to check weather, stocks, people nearby, take photos etc. People no longer need to carry a laptop with wireless Internet access or a high digital camera. All of these useful functions have been built into a tiny, handy Iphone. Using an Iphone everyday has been built deeply into at least North American consumer’s culture. By and large, Apple has been amazing with their innovated technology and marketing. As they are exploring into the future, they will create more high valued products and systems to enrich people’s lives. On the other hand, there are also some rising issues about privacy concerns from Apple devices.
Reference:
http://www.apple.com/ca/iphone-5s/