BT Group, a British telecommunications company based in London, will soon be setting up a free wi-fi network in the city of Cardiff. To go along with the wi-fi network, BT also promises to boost 3G and 4G networks  within the city center. BT announce that, “Initially, access to the Cardiff Council Wi-Fi service will be free and unlimited to all, whilst BT Broadband customers will always be able to get free, unlimited usage,”.

From a business standpoint, this is a very good strategy. Customers will be lured initially with the free wi-fi, then get hooked with the increased performance of 3G and 4G networks. The increase of customers in Cardiff will be inevitable.

Images:

http://business.bt.com/assets/img/content/primary-tabbed-bt-wifi.jpg