After reading Julie’s blog post about TOMS methods to combine social enterprise and profit-making, I needed to voice my opinion. The so called method is know as the “One-For-One” Model. For each pair of shoes purchased from TOMS, one is donated to children in need all over the world. Now it has launched an online marketplace, making it easier for customers to buy/donate straight from the website. It is amazing how Social Enterprise can be linked to such great profit. Perhaps it is the feeling of spending and giving at the same time that attracts customers from all segments. Whatever the case, the idea is working and prospering without the looks of slowing down.
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http://venturebeat.files.wordpress.com/2013/11/toms-shoes.jpg?w=558&h=9999&crop=0