Kodak is out of the picture?
Oct 2nd, 2011 by Karen Lee
Original Kodak camera.
Eastman Kodak has had no trouble positioning themselves in their customer’s mind– in the past that is. They were known as the number one company for all things film and photography related. However, since having only one year of profit since 2004, they are considering options including filing for bankruptcy.
As Broadcastberry points out, Kodak was too late in catching up to the innovative world around them. I agree with this blog’s view that Kodak needs to reinvent its image in order to save itself. They started off slow on the road to digital photography, and this move has shown itself to be the root of many of Kodak’s problems. Their image has lost much of its former glories.
Kodak Playtouch Digital Video Camera--one of Kodak's latest products.
To get back into the modern economy will be difficult. But it seems that Kodak is giving up on claiming back their position as the leader in the industry. By selling their patents, it is a good way to increase revenue, but it will only cause stakeholders to lose even more confidence in them. This is a great lesson on how a company has to act fast and keep moving forward. Only time will tell what is in store for Kodak.
Link to article.
Image credits: Original kodak camera, Kodak Playtouch