RIM: to increase APPeal
Oct 16th, 2011 by Karen Lee
Blackberry App World-- the app store for Blackberry users
To put it lightly, Research In Motion has not been doing well lately. However, they are still doing what they can and holding on to hopes for their future devices. Bringing in QNX, their new operating system, to their upcoming Blackberry devices, RIM has to convince developers to create apps for this system.
The idea is simple, but the actual convincing will be difficult. RIM has made developers’ lives complicated due to difficulty of making apps that will work across their devices. For example, apps must be resized for different devices and some must adapt to touch screens.
I agree that RIM’s main focus in the near future is to attract more developers to increase their apps. No longer can they use their technical reliability and security to lure customers. To fight their competition, they must at least reach points of parity shown by competitors. Through apps, they can widen uses and services of their devices. They should learn from their PlayBook, which was a hopeful device, but what could customers do with it? It gave no big incentives for consumers to move away from the trusty iPad, as well as the other tablets out there.
Link to article.
Image Credits: Blackberry App World