Nintendo to make their first net loss!
Oct 27th, 2011 by Karen Lee
The Nintendo Gameboy
Being a 90s kid, growing up would not have felt complete without my purple Gameboy. I saw this notion mirrored by many others around my age, as we all seem to have played on this device at some point of our lives, then moving on to purchase many other Nintendo electronic devices.
Finding out that Nintendo will be making their first ever loss this financial year stunned me. However, as the article points out, it is tough in a world where everything can be done on smartphones and tablets. The need for a portable gaming device or home gaming consoles is diminishing. Who would have thought that phones would eventually take over the gaming industry?
In order for Nintendo to survive, they must adapt and change with the times. However, through this blog, I have seen and learned that this is certainly easier said than done. Seeing this historical company starting to fall, I hope that they will find a way to push themselves back up! Perhaps integrate aspects of the new smartphones into their devices and push back against the competition? Or will a smartphone company looking to increase their points of difference eventually swallow them up?
Link to article.
Image credits: Gameboy