Brands and companies are drawing in on social media to pull in potential customers from all walks of life globally. The trick amidst all of the competition is to find out how to stand out. Before one trends a hashtag, it would be useful to employ a skill learnt early on in class, which would be to search the current trends on twitter. This can be done through advanced search and geo search. The whole point of this would be to ensure no repetitions in addition to learning what works and what doesn’t with regards to hashtags.
An article I read recently provided me with in-depth insight on maximizing the power of hashtags and utilizing it in the best possible way.
This is essential news since we live in a world that is becoming increasingly dominated by social media. Businesses can use hashtags to track consumers’ likes and dislikes. The average person can use twitter and hashtags to feel inclusive and be a part of various social movements.
The extent of the impact of hashtags is highlighted in the article and it emphasizes the need for #noteworthy hashtags. The article makes a point as to how one’s tweet (without the use of hashtag) will only be seen by their 200 followers, but this number has the potential to multiply by thousands with the use of a common hashtag such as #peace or #hate.
This shows how the world can become even more interconnected with the use of such a common hashtag and highlights how such hashtags connects people regardless of race, language or religion. A great example would be the Marley family’s launch of the #share1love movement in commemoration of Bob Marley’s 70th birthday.
#share1love:
https://twitter.com/hashtag/share1love
http://www.bobmarley.com/charity-2/marley-family-launches-share1love movement/