It has been predicted that Instagram will be taking over the digital marketing scene for businesses in the near future. This comes of no surprise to me given the presence of a Instagram for Business blog that is already out there.
With the Holiday season being around the corner, brands and businesses of all sizes are turning to Instagram to advertise and promote their products. This is a good strategy since more people are turning to online shopping on mobile these days given their hectic lifestyles and them being increasingly tech-savvy.
References:
http://blog.business.instagram.com/
http://www.adweek.com/news/technology/here-are-9-eye-opening-digital-marketing-stats-past-week-16764
http://oursocialtimes.com/how-to-use-instagram-for-marketing-and-measure-the-results/
Most businesses I see around here don’t use instagram and the ones that do post a few things then abandon it, much like twitter.