Why aren’t more brands using Snapchat as a marketing tool? Snapchat is said to have around 100 million active users, with majority of its demographic being that of 16-25 year olds. These younger demographic of Snapchat users are certainly the future of consumption. Snapchat has captured the attention of this demographic in particular as a result of its unique and fascinating function. Individuals can send 10 second videos of randomness or one that tells a story and this video disappears almost instantly after the time limit. Several brands have started adopting this unique tool as part of their marketing strategy in recent times.

In my opinion, it would be best for brands and businesses alike to adopt Snapchat as a marketing strategy in order to keep up with the ever-changing tech-savvy and social media friendly world that we live in. Since Snapchat only allows videos to be seen once and for a certain period of time, this would allow businesses to capture users’ attention and create a positive impression. Videos could be in the from of teasers of new products, storytelling as well as by means of a competition whereby users could send in snaps in order to win free gifts.

Articles:
https://contently.com/strategist/2015/10/14/infographic-how-the-best-brands-use-snapchat/

http://www.forbes.com/sites/jaysondemers/2014/08/04/your-guide-to-using-snapchat-for-marketing/