What exactly is social media listening? It simply means monitoring any mentions of your brand as well as your competitors across all social media channels. Although social listening does require some time and patience, the benefits of social listening definitely outweigh the time and effort involved. Additionally, social listening would involve “listening” to not just the good, but also the bad.

It would be a great idea to implement social media dashboards to transfer all social updates that mention one’s company’s name or keywords. This would allow the social media team to analyze the various social media channels and find out ways in which to increase traffic to the various channels.

After having been exposed to the social media dashboards during the course of the online marketing campaign that my team did for our client, I have come to understand that there is much more to managing a social media channel than simply being active on it. By being active, I am referring to the usual attracting of followers and following them. I have come to realize that if constant monitoring of what people are saying about your business or brand on social media, and then taking subsequent actions and making improvements based on what they are saying, then there is no point to social media.

Articles:

http://www.socialmediatoday.com/content/top-8-social-listening-tools-do-way-more-listen
http://www.socialmediaexaminer.com/tag/social-media-listening/