A recent tweet sent many netizens in Singapore and its neighbouring countries to panic mode. A twitter page belonging to that of @CallofDuty made headlines by tweeting this:

It was a hoax and an attempt at guerilla marketing for the new Call of Duty Game: Black Ops 3. To promote their new game, @CallofDuty sent out a series of tweets about a fictional attack on Singapore as a part of their online campaign.

This is one of the tweets that was sent out:
https://twitter.com/CallofDuty/status/648905858529759232?ref_src=twsrc%5Etfw

Countless Singaporeans were unamused. Singapore’s national newspaper, the Straits Times reported that many netizens were offended and found the marketing ploy to be in bad taste. Singaporeans living abroad were alarmed and anxious as they made the dreaded phone call back home to check if everything was fine in their homeland. They were discontented upon hearing that the news of the terrorist attack was a sham.

I do think that this marketing tactic done by Call of Duty is rather unique and appealing, and should be taken with a grain of salt.  It could have been slightly altered since a nation’s safety, military and government was brought into the picture. As such, largely disapproving reactions were to be expected from the general public. However, the whole point of guerilla marketing is to cause a stir, and the publicity stunt by Call of Duty certainly did successfully achieve this. It managed to catch the attention of both video game and non-video game enthusiasts.

Article: http://www.channelnewsasia.com/news/singapore/singapore-under-attack/2160102.html