The recent new blackberry smart phone Passport

Blackberry, which once dominated the smartphone industry, now only accounts for less than 1% of sales worldwide.The recent new blackberry smart phone Passport has just launched the market. However, the firm is still away from financial health.

Why blackberry cannot be as popular as iPhone? I think there are several aspects to be considered.

• First, Blackberry’s foreign market is not as wide as Apple does. It is generally acknowledged that China is a big consumer of the smart phones, so in order to gain more sales, it is of great importance to enter the phone market in China. However, seldom Blackberry phones can be seen in the phone market of China.
• Besides, because of the high security of Blackberry phones, the main target customers are mainly government officers and businessmen. So in order to widen the different groups of customers, Blackberry really needs to improve its application softwares, such as entertainment, shopping, video games etc.
• Last but not least, the high price also decreases the number of potential buyers, Blackberry should try to lower its cost of production by either technology or innovation in order to attract more consumers.

In conclusion, there are still many points to be assessed, such as the system, battery and updating resources, etc.