Apple Pay In Action

Apple Pay is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using the iPhone 6, iPhone 6 Plus, Apple Watch-compatible devices (iPhone 5 and later models), iPad Air 2, and iPad Mini 3.

This new service invented by Apple creates value proposition for customers, it allows customers get access to a new approach of payment, which is much more convenient and helps customers by increasing the speed of transactions. The payment only needs the scan of a user’s fingerprint on its built-in sensor. Therefore, there is no need for signing the name and making the changes.

However, whether it will prove popular with retailers and customers is questionable.

First, I think Apple Pay should build more partner relationships with various banks and retailers. Therefore, more customers can get access to Apple Pay.

Second, like what Starbucks did (offer free drinks to customers who use the Starbucks payment), Apple can offer some extra benefits, such as discount, in order to attract more potential customers of Apple Pay.

Last but not least, Apple Pay may also need technically proficient staff to accept the payment. Thus, training well-versed staff to use Apple Pay’s function on different types of devices is also necessary.