Rewards Card

From the Canada business blog, I noticed that companies can strengthen customer loyalty with rewards programs. Such as points system, discount cards or free shipping. And I agree with the opinion described in the post ‘A customer loyalty program can help retain existing customers and attract new ones with special offers. Loyal customers tend to be more profitable customers.’

I think companies that offer rewards programs are more competitive and attractive in the market. As customers can get extra benefit shopping in the store, therefore they are willing to spend more.

FREE Shipping

For example, I think people prefer to purchase in online stores that say ‘FREE shipping’, even if the overall price is the same between two shops.

Amazon’s Spend $50 Get a $10

Besides, I suppose the point card really encourages purchases, especially when there is a slogan like ‘spend $50 Get a $10’. This is one of the smartest strategies that encourages repeat customers and repeat purchases.