Article Link: https://www.fieldmag.com/articles/nike-forward-sustainable-apparel
Nike is one of the world’s top leading sportswear brands. Nike has always tried to incorporate sustainable practices and design with their products, such as with the Nike Flyknit 2.0. The article talks about a new collection started by Nike called Nike Forward. This collection aims to use needle-punch machines to turn multiple thin layers of fiber into textiles, unlike the traditional fabric that requires cutting sewing, etc. This machine helps cut down manufacturing steps and energy usage, resulting in a reduction in carbon footprints by 75%.
The collection features a variety of apparel items, such as t-shirts, hoodies, shorts, and more. Each item is made with at least 50% recycled content. Additionally not only does the reduce Nike’s environmental impact but also helps in creating high-performance products.
Since there is a growing demand for sustainably produced/sourced products this would help Nike, as customers will be more open to purchasing these products and will be willing to pay more for them as well.
The article also mentions how Nike plans to transition to 100% renewable energy by 2025 as well as reduce up to 99% of its waste going to landfills. It is often much more complicated than what’s visible to the naked eye, as following sustainable practices could possibly affect their product quality and differentiate it from what it is right now and this could also have a negative impact on their business.
Overall the Nike Forward collection is really impressive and stands out compared to their practices and products. However, constant innovation and research are always required since there are constant changes in technology, resources, and rules, and in order to be sustainable and profitable in the long run constant changes and updates are required. If the Nike Forward collection is a “hit” we can assume multiple more sportswear brands to also adopt similar practices and work towards a better tomorrow.
However, constant innovation and research are required due to ongoing technological advancements as well the availability of better resources.
