Earlier this year Pepsi released an advertisement on YouTube that received extremely negative reactions. Through this advertisement Pepsi was alleged to have “trivialised”(New York Times, 2017) the Black Lives Matter movement and was accused of attempting to take advantage of the political climate in the U.S.A. This in turn garnered a large amount of adverse …
I was inspired by one of my classmates ( Pawan George’s) blog to evaluate why McDonalds is still the number one fast food chain in the world. Pawan George does raise interesting point , he is right when he claims that the success of McDonalds rises from the combination of a wide product portfolio and …
Toys ‘R’ Us a company that we knew so well, a company that gave us all so many memories and a store that we all loved to go to when we were children has filed for bankruptcy in the United States- its biggest market. This bankruptcy was caused by many small problems that eventually …
I’m sure at this point in time everyone has heard of Supreme in some way or form. Supreme is a hugely popular streetwear brand that was started in New York. The support for this brand is crazy. In London, for example people waited outside the store for more than 48 hours(Vice, 2016) in order to …
Zappos is subsidiary of Amazon that sells shoes and clothing. Zappos is known for it’s great customer service. A strong culture of customers first has been instilled throughout the company. They believed that it would be better off spending their marketing budget on customer service and to instead let their customers …