Month: September 2017

        Zappos is subsidiary of Amazon that sells shoes and clothing. Zappos is known for it’s great customer service. A strong culture of customers first has been instilled throughout the company. They believed that it would be better off spending their marketing budget on customer service and to instead let their customers …

Earlier this year Pepsi released an advertisement on YouTube that received extremely negative reactions. Through this advertisement  Pepsi was alleged to have “trivialised”(New York Times, 2017) the Black Lives Matter movement and was accused of attempting to take advantage of the political climate in the U.S.A. This in turn garnered a large amount of adverse …