I was ridiculously happy when I saw this Campbell’s ad featuring two dads feeding their son Campbell soup, all the while making geeky references to Star Wars.
But it’s not just me who’s excited for this ad. All over Twitter and Facebook, people are sharing this like crazy.
Something to be learned from this? Rules of engagement in E-marketing comes into play.
- Share valuable, unique content.
This is perfectly shown through this ad. Campbell developed something that was aligned with current pop culture and changing sentiments in society, and made it specific to their brand. - Embrace, welcome and be inclusive.
In this case, it’s being able to recognize that the 21st Century’s #RealRealLife means more than the usual nuclear family, and then broadening their reach by showing their support for groups traditionally outside their target market. It also means a lot for a family brand like Campbell’s to show their support for gay rights.
More and more brands are starting to take a stance on groups in society that are usually ignored. However, it’s not hard when everyone’s doing it. It’s those initial companies that chose to include everyone in their business strategy that deserves the most recognition. That’s not to say that seeing new brands incorporating inclusiveness is bad— it’s just easier than ever to get on board with reaching outside your comfort zone in terms of target consumers.
