Facebook is testing out a new way for companies to raise money for fundraisers. Although only available in the US for now, the “fundraiser” feature allows you to collect donations right on your Facebook page.
How is this better for a potential donator? Most companies already have their own pages where users are frequently acquainted with as they scroll through their news feeds. Instead of seeing a call for donations and fundraising and then having to leave Facebook, they can do it all immediately on the page.
Not to mention the fact that a lot of activists and volunteers are already on Facebook, making a fundraising post that can be shared is going to generate reach, while having a clear, actionable call to action. Donators and your page’s followers can see how much money has been raised in comparison to your target. Your page becomes a hub for your campaign!
Are there concerns with bombarding followers with unwanted calls to donate? I believe not. Instead, by having the fundraiser on their Facebook page, the campaign becomes a part of the conversation instead of an awkward, outside piece that a company is trying to throw at their consumers.
Plus, even if you see the target bar and feel guilty for not donating, the choice is still up to you 😉 After all, you, as the end consumer, get to personalize and choose which pages you’re following on Facebook!
