For the majority of the girls, shopping doesn’t necessarily mean we’re looking for something in particular, we just like to browse around, check out on new stuff and have fun! Whereas, for guys, they usually only walk into the malls when they’re dragged in them by their Moms, girlfriends, or when they really, need to buy something. They just think speding time walking around and browsing stores are a waste of time!
Although I don’t understand why they don’t enjoy shopping as much as girls do, companies have improved on their channels of marketing and promotions towards the group that are lazy to come into the stores. Other than making their stores stand out to attract people to come in, companies nowadays want to bring shopping more of a convenient, fun experience.
Channels such as online websites are really popular because not only can they browse around the products but they can also make shopping a convenience for consumers to compare products and order products online. One disadvange of online selling is that it lacks the presence of sales representatives which are really important for the companies to aid consumers to find their perfect products and aid in the decision process.
For the extremely lazy shoppers, subscribing to their websites will get latest trends in emails and mail which are forms of direct marketing. In the increasing popularity of smart phones, some companies are making apps for smart phone users to download for a convenience usage. For example, CIBC and TD banks have apps for consumers to check their balances and do online banking through their phones.
Now that we’re in the value based era of marketing, firms are really working their way to bring shopping closer to consumers, rather than waiting for the consumers to come to their stores in order to check out their products or experience their services.