(Photo Credit: Tangoo.ca)

In Class 18, we were fortunate to hear pitches from three alumni who had become entrepreneurs. Without a doubt, the one that impressed me the most was Tangoo. The concept of a “pocket concierge” caught my attention, so I took initiative to visit the website. As someone who often plans meal outings with friends, I waste a lot of time worrying about locations and prices.

Reading through Tangoo’s blog post and website, I realized that I was actually a part of their customer segment. Tangoo’s value proposition was clearly defined to meet my needs of saving time. The blog post connects with its readers using powerful sentences; Paul relates to the customer and their needs, mentioning how time always appears to be an issue when making decisions. 

I found myself nodding my head and agreeing to many of the points, such as “Too often we settle for the familiar option because it is easy, and finding somewhere new takes up too much of our time”. It’s almost as if they took these words right out of my mouth; this was my exact problem.

Tangoo is an app with a clear target market and with its established value proposition,  I can actually see myself using it for the next time I go out for dinner with friends. Its innovative and attention-grabbing concept is unique and I believe it will reduce the amount of time I spend for the next time I plan a social outing.