American multinational corporation, Apple Inc., has just recently been ranked as the world’s number 1 best brand according to international brand consulting firm, Interbrand. They have estimated that Apple’s brand value has increased by 28% over last year. Moreover, this is the first year that Coca-Cola is not at the top of the list since the year 2000. Interestingly, Coke (est. 1892) has been around much longer than Apple (est. 1976), which shows that Apple must be doing something right.

As a loyal customer of Apple, I believe they truly deserve the top spot just because of their ability to keep innovating. They exceed in giving the current and potential customer what they want, which is the simple yet superior technology.  This is their unique selling point. It increases their brand loyalty and brand preference.

Another benefit for them over other companies is the company’s life cycle. For example, Coca-cola is not able to innovate as much as Apple. Even though they offer over 500 brands, their main product is their soft drink. Their market is also already holding a wide-range of consumers from children to adults. Because of this, they are not able to enlarge their product portfolio like Apple. Hence why I believe they slipped to third place.

http://www.cbc.ca/news/business/apple-surpasses-coke-as-world-s-best-brand-1.1873259