Apple overshadows Coca Cola as world’s best brand
American multinational corporation, Apple Inc., has just recently been ranked as the world’s number 1 best brand according to international brand consulting firm, Interbrand. They have estimated that Apple’s brand value has increased by 28% over last year. Moreover, this is the first year that Coca-Cola is not at the top of the list since the year 2000. Interestingly, Coke (est. 1892) has been around much longer than Apple (est. 1976), which shows that Apple must be doing something right. As a loyal customer of Apple, I believe they truly…read more